SEO in 2019

Search Engine Optimization or SEO as it is widely known, is Essential for any Dental Practice that wants to get New Patients from the Web or Online in 2019. The job of SEO is simply to get your potential new patient to see your Dental Practice on the Organic or…

Read More

Photo Release Consent Form? That’s so formal! It’s just a silly picture of my neighbor doing yoga. Is that really necessary for a simple little post?

The short answer, yes. The image you are using may seem insignificant. In fact, you may even be related to the person in the photos. But bottom line, it’s absolutely not worth risking your business for a simple signature. PATIENTS AND CLIENTS I hear this often from our clients, “We…

Read More

How to know if it’s time to update your website in 2019 – Part 1

Curb Appeal Website stuff (that’s a super technical term) can be daunting for a business owner. Let’s face it, there is A LOT to know and understand. There’s the technical, analytical side of things coupled with the ‘make it look pretty’ catch their eye design element as well. It takes…

Read More

Your Dental Marketing Budget

With the end of every year, comes the time when budgets should be created. A successful practice knows how they did this year, what they will be doing next year and the goal for the next five years. Those who prepare have success on their side. These forward-thinking doctors know what…

Read More

BRANDING: Lesson Learned

Rancher Smith had a new bride and new piece of land. He took what little he had and invested in a small herd of cattle. He took pride in his accomplishment. He was now able to provide for his wife. Along came spring and not only did his herd grow,…

Read More

Developing Content for Your Website

One of the most common requests we receive from doctors is for a website with “super clean homepage design without clutter or too many words”. While it might sound easy, this is often the hardest thing for us to do. Doctors also want their new website to rank high in the search…

Read More

Logo Design Basics – Making Your Logo Work for You

A logo is the visual that people remember about a company. The right logo can connect with our memories or interests and cause us to stop and look at it. A logo triggers an instant visual impression of your practice, representing the brand and marketing message you want to send. A…

Read More

Marketing Consistency – the Foundation for Marketing Success

A dental practice, just like any other business, must create and implement a marketing plan to achieve long-term business success. And a successful marketing plan requires consistency. Consistency in marketing moves a business’ product or service into the category of “familiar, trustworthy, and a safe bet.” Marketing consistency includes harmony…

Read More

Marketing When the Budget Doesn’t Seem to Exist

Starting a practice has its high and low moments. The journey you embark on from the moment you choose dentistry to the day you open the doors of your first practice can be ever so rewarding. The process entails many important decisions, from location to equipment to staff. But in…

Read More

Redesigning Your Website for Success

Why should I redesign my website? We live in a time where things are changing left and right, and technology is advancing at a faster rate than any other time throughout history. With so many changes and updates, it’s important to keep your digital presence current. Google wants to provide…

Read More

The Newest Marketing Fad

We live in a world where we think we need to please everyone. However, when it comes to marketing, we really only need to please the target market. As a marketing company, we see fads come and go, and dollars wasted in chasing what someone says is the right thing…

Read More

Patient Referrals: Don’t Forget To Ask For Them

In my experience working with dental practices, I’ve seen a trend where the focus is too concentrated on trying to bring in new customers through external marketing efforts, that it’s forgotten how powerful a tool it can be to simply ask your patients for referrals, and it’s [FREE]. So here’s…

Read More

Creating Your Unique Brand Identity

Herman Melville wrote, “It is better to fail in originality than to succeed in imitation.” Now, as a business owner establishing your brand, you would object to this sentiment and rightly so. When creating your unique marketing brand, it must succeed. Failure is not an option, and it is tempting…

Read More