From Start-Up to Success

with Ai Healthcare Marketing

Ai Healthcare Marketing has extensive experience and a proven track record working with start-up dental practices, helping them craft a winning brand. We were happy to work alongside Dr. Kimmel, turning her vision of the Blue Bridge Dental brand into a reality, telling the “story” and creating a unique identity.

CASE STUDY

Blue Bridge Rackcard

So, what was on the marketing plan?

  • Logo and Identity Development

  • Website Development
    including Copywriting

  • Direct Mail Postcards

  • Search Engine Optimization
    including Directory Listings

  • Blog Campaign

Blue Bridge Rackcard

So, what was on the marketing plan?

  • Logo and Identity Development

  • Website Development
    including Copywriting

  • Direct Mail Postcards

  • Search Engine Optimization
    including Directory Listings

  • Blog Campaign

0x ROI

0x ROI

Direct Mail: 3X ROI and growing after the first 6 months!

Our collaborative approach and data-driven marketing solutions have supported Blue Bridge Dental in establishing a solid presence, standing out as a start-up, and building a thriving practice.

Dr. Kimmel was the dream client to work with. She had a clear vision of her brand and loved the idea of building something out of nothing. “It doesn’t feel like work if you’re passionate about it.” Dr. Kimmel loved her branding process! Our exceptional design team was able to hone in on her vision and “nailed it pretty spot on!” Today, Blue Bridge Dental stands out with a unique brand. The branding elements are visible throughout the practice, and the patients love it!

Client Quick Stats

Start-Up

Family Dental Practice

Allendale, MI

Medical Building

Website

BlueBridgeDental.com

Dr. Tiffany Kimmel

Laptop and Phone mockup
Laptop and Phone mockup

0 minutes

0 minutes

What a difference a winning website makes!

The average interaction time with a dental website is just over 1 minute per user. The average Interaction time with the Blue Bridge Dental website sits at a whopping 3 minutes 30 seconds per user!

Our design team worked on creating a gorgeous, responsive website showcasing the Blue Bridge Dental brand. They designed the site with smartphone, tablet, and desktop views in mind and optimized for a seamless user experience. Our copywriting team created custom, SEO-rich content highlighting Dr. Kimmel’s vision.

Dr. Kimmel was so impressed with the Ai Healthcare Marketing experience that she referred her husband, who was also in the process of a dental practice acquisition. We were honored to bring his brand to life and create his stunning new website.

0% increase

0% increase

SEO: Organic Traffic

From 0 to 483 in just 3 months! And up from 483 to 819 in the second 3 months - A 70% increase!

What Is SEO Anyway?

SEO, or search engine optimization, helps potential patients find your dental practice online. It’s like putting up clear road signs to help people find your practice with ease. Our SEO team works tirelessly to ensure your website ranks highly in search engine result pages, or SERPs, which helps boost your online presence and increase organic traffic to your website. And in case you’re wondering, organic traffic is when people visit your website because they found it through search engines rather than paid promotions.

As a start-up practice we started from scratch - right at 0!
Here’s a look at the first 3 months vs. the second 3 months.

Dentist Near Me

98% increase in impressions over the first three months

Dentist in Allendale

135% increase in impressions over the first three months

Allendale Dentist

23% increase in impressions over the first three months

SEO: 7X ROI and growing after the first 8 months!

0% increase

Dental Crowns Near Me
First 3 months, 1,530 impressions, and second 3 months, 11,353 impressions

0% increase

Dental Fillings Near Me
First 3 months 158 impressions, and second 3 months 6,744 impressions

0% increase

Dermal Fillers Near Me
First 3 months 15 impressions, and second 3 months 4,354 impressions

Over 1500 SEO-generated potential patient interactions in the first six months!

“Going back, I would have done more marketing or community events in the beginning. I underestimated how much marketing was needed for a start-up practice.” - Dr. Kimmel

What We Love About
Blue Bridge Dental

There's no easy answer because… what’s not to love? Dr. Kimmel was a joy to work with from day 1. She had a clear vision in mind and has been a team player every step of the way. What makes our partnership unique is Dr. Kimmel’s responsiveness. We love the incredible photos of her office and team and her involvement in every step of the process from start to finish!

Starting a new practice is not easy. There’s fierce competition to contend with to establish a presence. Our exceptional team worked cohesively, bringing Dr. Kimmel’s vision to life and laying the groundwork for sustained growth and success. We are proud of the role we played in transforming Blue Bridge Dental from a start-up to a thriving dental practice! 

Blue Bridge Branding Mockup

Interested in Growing Your Dental Practice?

Whether you’re an established or a start-up practice, Ai Healthcare Marketing is here to take your business to the next level. We invite you to leverage our data-driven marketing solutions and industry-leading expertise to build a winning brand, boost your online presence, reach potential clients, and help your practice grow and thrive. We invite you to book a free consultation today!

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