Archive for August 2024
Do You Match Your Brand? Ensuring Consistency Across All Touchpoints
In the realm of healthcare marketing, establishing a strong and consistent brand presence is essential for attracting and retaining patients. Whether you manage a dental practice, aesthetic office, doctor’s office, or veterinary clinic, the brand image you project to the community plays a significant role in shaping patients’ perceptions and decisions. In this blog post,…
Read MoreThe Dangers of Buying Followers on Instagram: A Cautionary Tale for Healthcare Practices
In the age of social media influence and digital marketing, the temptation to boost follower counts quickly by purchasing followers on platforms like Instagram can be alluring. However, for healthcare practices such as dental offices, aesthetic clinics, doctor’s practices, and veterinary clinics, the decision to buy followers can have detrimental consequences on their online reputation…
Read MoreThe Google Maps Pin Scam: A New Google Business Profile Threat and How We Are Combating It
Dear Clients, We want to bring to your attention an emerging threat targeting Google Business Profiles: the Google Maps Pin Scam. Understanding this scam and our proactive measures to combat it are crucial to protecting your business. How Does The Scam Work? The Google Maps pin scam poses a risk to Google Business Profiles by…
Read MoreNavigating the Crossroads: Practice Acquisition vs. Start-Up in Dental Practice Marketing
When it comes to expanding or beginning a career in dentistry, professionals often find themselves at a crossroads: should they acquire an existing practice or start a new one from scratch? Both paths offer unique advantages and challenges, especially regarding marketing and growth strategies. In this blog, we’ll explore the differences between practice acquisition and…
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