5 Ways to Standout as a Startup Dental Practice
Starting a new dental practice can be challenging, especially when it comes to marketing. In today’s digital age, having a strong online presence is essential to attract new patients and build your brand. But with so many dental practices vying for attention, how can you stand out? Here are five…
Read More
How to maximize the value of Apple Maps in your dental practice.
Apple Maps is a mapping application developed by Apple Inc. for its iOS and macOS operating systems. The app is designed to help users navigate and explore their surroundings, providing turn-by-turn directions and other useful information. As a dental practice, you might be wondering how Apple Maps can benefit your…
Read More
Marketing for Start-up Success
Starting a dental practice can be a challenging task, especially when it comes to marketing. However, with the right elements in place and a well-planned timeline, it can be a smooth process that results in a successful practice. Here are some key elements to consider when starting a dental practice…
Read More
Is Your Website ADA Compliant?
The Americans with Disabilities Act, or ADA, was developed in 1990 to ensure that people with disabilities have the same opportunities as everyone else. Since your dental practice serves the public, your building must accommodate people with all types of disabilities. But did you know that ADA compliance also applies…
Read More
How to “Future Proof” your New Patient Opportunities (NPOs)
We are all familiar with the age-old adage of “don’t place all your eggs in one basket”, and while this is solid advice and something you should always consider, it’s never been as important as it is now. Over the last 6 months, you will likely have received emails, texts,…
Read More
Marketing is More Than a Message
Now that 2020 is half over, life is vastly different than what we thought when ringing in the new year. How we connect and communicate has gone through the most changes as we social distance, technology has made some things easier, some more challenging. As technology progresses, so must our…
Read More
Video! Video! Video!
I have done several articles recently about the importance of video in your marketing. With the impact of COVID-19, the need for Video Marketing is now more important than ever, and is no longer an option. Think about SEO 5 years ago. The market and the world changed, and SEO is now…
Read More
Marketing Your Practice in an Unprecedented Time – Staying Connected to your Patients during Social Distancing
In almost 25 years of marketing, our marketing company has seen the best and worst economies of all our lifetimes. What we are seeing now is certainly unprecedented. We could have never imagined the place that we are all living in during the COVID-19 Social Distancing orders, and it’s not…
Read More
Patient Care Doesn’t Start at The First Visit
Welcome to 2020! It’s time to consider how you can effectively engage and effectively provide patient care to current and potential patients outside of the office. With your current and potential patients consuming video content on a regular basis and needing a faster reply to their questions and concerns, you…
Read More
Three marketing strategies for small businesses to focus on in 2020
What we used to see in the Jetsons and futuristic movies is swiftly becoming our day-to-day reality. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is…
Read More
Why is Consistency So Essential in Marketing and Business?
For the most part, if you are consistent in business, you will grow and succeed where others fail. Consistency does not mean self-reliance, however. The most effective businesses and dental practices have a few things in common with each other. First and foremost, successful business owners know their strengths and…
Read More
I’m not on Facebook. How do I get to my business Facebook page?
How do I access my business Facebook page? This could be one of the most common questions clients ask me. The short answer is…before you can claim that you own a business, Facebook wants to know you’re a real-live human being. You can’t create a business page from scratch. It…
Read More
How can I build engagement with my patients?
In business, it’s important to take a look at growing trends on what your patients are doing before they ever call your practice, or schedule an appointment. One of the biggest, and most important trends over the last 5 years is a sharp increase in your future and current patients…
Read More