Marketing Consistency – the Foundation for Marketing Success
A dental practice, just like any other business, must create and implement a marketing plan to achieve long-term business success. And a successful marketing plan requires consistency. Consistency in marketing moves a business’ product or service into the category of “familiar, trustworthy, and a safe bet.” Marketing consistency includes harmony…
Read MoreMarketing When the Budget Doesn’t Seem to Exist
Starting a practice has its high and low moments. The journey you embark on from the moment you choose dentistry to the day you open the doors of your first practice can be ever so rewarding. The process entails many important decisions, from location to equipment to staff. But in…
Read MoreRedesigning Your Website for Success
Why should I redesign my website? We live in a time where things are changing left and right, and technology is advancing at a faster rate than any other time throughout history. With so many changes and updates, it’s important to keep your digital presence current. Google wants to provide…
Read MoreThe Newest Marketing Fad
We live in a world where we think we need to please everyone. However, when it comes to marketing, we really only need to please the target market. As a marketing company, we see fads come and go, and dollars wasted in chasing what someone says is the right thing…
Read MorePatient Referrals: Don’t Forget To Ask For Them
In my experience working with dental practices, I’ve seen a trend where the focus is too concentrated on trying to bring in new customers through external marketing efforts, that it’s forgotten how powerful a tool it can be to simply ask your patients for referrals, and it’s [FREE]. So here’s…
Read MoreCreating Your Unique Brand Identity
Herman Melville wrote, “It is better to fail in originality than to succeed in imitation.” Now, as a business owner establishing your brand, you would object to this sentiment and rightly so. When creating your unique marketing brand, it must succeed. Failure is not an option, and it is tempting…
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