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From Zero Patients

to a Million-Dollar Year

At Ai Healthcare Marketing, we work with new dental practices, helping build their brand and online presence from the ground up. We were proud to partner with Dr. Davis to launch My Sherman Dentist in Sherman, Texas, building everything from the logo and brand identity to the website, custom copy, search engine optimization, and online advertising. Dr. Davis came to us with clear goals: to bring his brand vision to life, attract a strong patient base, and build a thriving practice.

12 months later, the results are striking. Digital marketing helped power a remarkable first year, with the practice's production surpassing $1 million.

CASE STUDY

A Hometown Practice

That Stands Apart

From the start, Dr. Davis wanted My Sherman Dentist to feel personal and private, the opposite of a corporate chain. Our design team built a cohesive identity from the logo to the signage and the website, helping create a memorable, recognizable brand. Patients often expressed how they loved the brand. They mentioned seeing the logo and signage around town, and the user-friendly website gave the practice an easy way to get the word out.

We also coached Dr. Davis and his team on building a strong Facebook presence of their own to keep their brand active and fresh in their community, while we kept the ads rotating. This helped establish a practice that does not feel corporate, one that patients describe as feeling like home.

"I had no patients when we opened. Last month, I had 164 new patients, and we collected a million in the first year. That's the top two percent!"

~Dr. Davis, My Sherman Dentist

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Matching Clinical Excellence

with a Winning Brand

In its first twelve months, Google became one of the practice's strongest marketing-driven sources of new patients. These numbers tell the story of a practice that opened its doors with zero patients and no online footprint. Marketing did not simply support My Sherman Dentist; it helped build their patient base.

0 New Patients

From Google search
and local listings

~0K

 In production traced to Google in 12 months

Continued Acceleration

The momentum is what makes My Sherman Dentist's first year so remarkable. New patient numbers not only held steady but also continued to climb month after month.

January

0

New Patients
February

0

New Patients
March

0

New Patients

This incredible growth and momentum have brought on positive changes. Hygiene is now booked three weeks out, and the practice added an associate doctor in November to keep up with demand. Dr. Davis went from working three days a week and offering hygiene himself to a full five-day-a-week practice with a growing team.

"It's a personal, human touch. I can reach out and talk to someone, and Ai Healthcare Marketing is always there. I don't have to call a call center or send an email. And the results speak for themselves."

~Dr. Davis, My Sherman Dentist

The first three months brought in about $100,000 in collections.

By the most recent month, the practice collected $245,000.

Thriving in an

Increasingly Competitive Market

Here is what makes the advertising results stand out. Across the dental industry, click-through rates (CTRs) have been falling as more practices compete for the same clicks. Most practices are happy just to reach the average. My Sherman Dentist exceeded expectations on every metric that matters.

Above Industry Average

+62% Overall CTR Of 8.84% vs the 5.44% Dental Benchmark

Cost Per Click

-15.5%
Down from $1.93 to $1.63

Top-Of-Page Rate

75.25% On High-Intent Local Searches

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Year over year, the overall click-through rate rose 13.2% (from 7.81% to 8.84%) even as the wider market moved in the opposite direction. The gains are sharpest on high-intent "dentist near me" searches, where the click-through rate jumped 21.1%, from 6.59% to 7.98%. These are the patients ready to book, and the practice is capturing more of them than ever. The ads appeared at the very top of Google more than 75% of the time, a level of positioning that drives more clicks and gives a strong advantage over competing practices.

Search tells the other half of the story. Visitors who arrive through organic search spend more than two minutes on average on the site and return the most engaged sessions per user of any channel, at 1.08. These are higher-intent patients comparing their options and choosing a dentist.

A Strong Foundation

Designed for Growth

In addition to the paid results, the organic foundation has been building month after month. Starting right from the zero mark, with no search history to stand on, the practice's presence on Google grew steadily.

Organic visits from Google roughly doubled, from about

600 in the first six months to about 1,200 in the most recent six,

with a 62% engagement rate that runs
well above the typical 40 to 50%.

Search visibility more than doubled. The practice appeared in Google results about

0 times

in the last six months, a 114% jump from roughly 73,000 in the first six months.

The practice now ranks for a wide mix of searches,

from "dentist Sherman Texas" and "Sherman dentist" to "emergency dentist," "dental fillings near me," "IV sedation dentist near me," and "custom mouthguards near me."

Potential patients are not only looking up the practice by name. They are finding it while searching for the exact treatments they need. That is how a brand-new practice earns first-time patients, and the organic growth shows no sign of slowing.

Showing Up on

Google Business Profile

The Google Business Profile, the practice's home on Google Maps and local search, became a steady source of direct patient contact. In the last six months alone, it generated the following:

624 Calls

Up 215% Over the First Six Months

447

Direction Requests

711

Website Clicks from Local Searches

There were more than 1,780 high-intent actions in six months, each one a potential patient choosing to reach out. The practice also earned 118 new reviews in six months, about 19 a month, while holding a perfect 5.0-star rating. Reviews are one of the strongest signals in local search and are often the last thing a patient checks before booking, so a steady stream of five-star reviews boosts rankings and trust.

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What a Difference

Targeted Marketing Can Make

In a single year, My Sherman Dentist went from a brand-new practice with no patients and no online presence to one collecting over a million dollars in production, a figure that places it in the top 2% of practices. Digital marketing became its major source of new patients. The advertising beat a tightening market on click-through rate, cost, and positioning. And the brand earned a perfect 5.0-star reputation in its own community, one review at a time.

Book Your Free Initial Consult

Interested in Growing Your Dental Practice?

Whether you are opening your doors for the first time or wanting to grow an established practice, our team at Ai Healthcare Marketing is here for you. We are dedicated to helping you create a winning brand, build an online presence, and turn marketing into a reliable source of new patients. We invite you to book a free consultation today!

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