A dental practice, just like any other business, must create and implement a marketing plan to achieve long-term business success. And a successful marketing plan requires consistency. Consistency in marketing moves a business’ product or service into the category of “familiar, trustworthy, and a safe bet.” Marketing consistency includes harmony…

Starting a practice has its high and low moments. The journey you embark on from the moment you choose dentistry to the day you open the doors of your first practice can be ever so rewarding. The process entails many important decisions, from location to equipment to staff. But in…

Why should I redesign my website? We live in a time where things are changing left and right, and technology is advancing at a faster rate than any other time throughout history. With so many changes and updates, it’s important to keep your digital presence current. Google wants to provide…

We live in a world where we think we need to please everyone. However, when it comes to marketing, we really only need to please the target market. As a marketing company, we see fads come and go, and dollars wasted in chasing what someone says is the right thing…