Why Cheap Marketing Can Cost You More in Healthcare Practices

In the competitive realm of healthcare, practices often grapple with the challenge of balancing cost-efficiency with effective marketing strategies. While the allure of cheap marketing solutions is understandable, especially for small to mid-sized practices with limited budgets, the long-term costs of such an approach can far outweigh the immediate savings. In this blog, we delve…

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Event Marketing for Dental or Healthcare: Connecting with the Community Offline

In the digital age, where online presence is often the focus of marketing strategies, the power of face-to-face interactions can be underestimated. For dental and healthcare practices, event marketing remains a potent tool for building relationships, enhancing reputation, and ultimately growing the patient base. By engaging with the community offline through well-planned events, practices can…

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Crafting a Future-Ready Marketing Plan for Dental and Healthcare Practices in 2024

As the calendar turns to 2024, dental and healthcare practices find themselves at the intersection of traditional patient care and the digital revolution. With patient expectations evolving and competition intensifying, having a robust, multi-faceted marketing plan is no longer a luxury—it’s a necessity. This blog post will guide you through creating a comprehensive marketing plan…

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Patient Care Doesn’t Start at The First Visit

Welcome to 2020!  It’s time to consider how you can effectively engage and effectively provide patient care to current and potential patients outside of the office. With your current and potential patients consuming video content on a regular basis and needing a faster reply to their questions and concerns, you need to equip your practice…

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Three marketing strategies for small businesses to focus on in 2020

What we used to see in the Jetsons and futuristic movies is swiftly becoming our day-to-day reality. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”  Source For 2020 Marketing…

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Video Marketing and Other Social Media Trends

Shhh…we have a secret for you…so, it seems this social media thing is here to stay and it’s kind of a big deal in marketing! Ok, we know that wasn’t a surprise! You obviously know that social media marketing is a powerful tool for expanding your reach and attracting new patients.  But let’s review a…

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