Customer Service
Video Marketing for Healthcare: Engaging Patients in a Digital Age
In the fast-paced world of digital media, video has emerged as a powerful tool for healthcare providers looking to engage with patients. It’s not just about reaching a wider audience; it’s about connecting with them on a level that text and images alone cannot achieve. Video marketing offers a dynamic and compelling way to communicate…
Read MoreHarnessing the Power of Big Data in Healthcare and Dental Marketing
In the ever-evolving landscape of healthcare and dental services, big data has emerged as a transformative force in shaping marketing strategies. The voluminous amounts of data generated daily by electronic health records (EHRs), wearable technology, and online patient interactions provide a goldmine of insights. When leveraged effectively, these insights can drive informed, data-driven marketing decisions…
Read MoreCrafting a Seamless Omnichannel Experience in Healthcare and Dental Services
The healthcare and dental industries are not immune to the digital transformation that has reshaped consumer expectations across all sectors. Today’s patients demand convenience, personalization, and accessibility in their healthcare experience, similar to what they receive from leading retailers and service providers. This is where an omnichannel approach becomes crucial. An omnichannel strategy integrates various…
Read MoreWe want more reviews but how do we ask for them?
Great question! I think most people find it difficult or at the very least, uncomfortable, to ask for reviews. I think it’s even harder for those in healthcare. Most businesses today are asking for reviews one way or another. They have links on their websites and social media pages. They use review generation platforms and…
Read MoreI am a start-up and I’m investing in marketing to gain new customers. What can I do to build customer loyalty?
This is such a great question. I love customer service, that’s why I do what I do. I think hiring the right team is the first thing to focus on when trying to build customer loyalty. I have spoken to many clients who say they hired a staff member because they have a certain…
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