The Google Maps Pin Scam: A New Google Business Profile Threat and How We Are Combating It
Dear Clients,
We want to bring to your attention an emerging threat targeting Google Business Profiles: the Google Maps Pin Scam. Understanding this scam and our proactive measures to combat it are crucial to protecting your business.
How Does The Scam Work?
The Google Maps pin scam poses a risk to Google Business Profiles by relocating a business’s map pin to a different area using the “Suggest an edit” feature. Competitors or other malicious individuals can carry out this scam. When the pin is moved, Google may think the business has changed locations, which can adversely affect its local search rankings. As a result, customers looking for nearby services might not see the business in search results or may be directed to an incorrect location if they do find the listing.
Why is This a Problem for You?
Google doesn’t notify the owners and managers of the Google Business Profile (GBP) listing that the map pin was moved. Unless you’re specifically looking for this change, you may not realize why you’re no longer getting calls or customers. Additionally, if you’re keeping track of how your Google Business Profile ranks, you may not understand why your rankings have suddenly dropped.
If this scam has hit you, you cannot simply go into your Google Business Profile and reposition your pin to the correct location. Many who do this get hit with a Google Business Profile suspension.
Our Proactive Measures
We are committed to safeguarding your business from this threat. Here’s how we are combating the Google Maps Pin Scam:
- Regular Monitoring: We continuously monitor your Google Business Profile and Google Maps listings for any suspicious activity or unauthorized changes.
- Verification Processes: Strengthening the verification process to ensure that only authorized changes are made to your business profile.
- Immediate Reporting: Any fraudulent profiles or pins identified are immediately reported to Google for swift action.
- Client Education: Providing you with the knowledge and tools to recognize potential scams and report them promptly.
- Enhanced Security Measures: Implementing advanced security measures to protect your online presence and business information.
How You Can Help
- Stay Vigilant: Regularly check your Google Business Profile and Google Maps listing for accuracy.
- Report Suspicious Activity: If you notice any unauthorized changes or suspicious profiles, report them immediately.
- Communicate with Us: Keep us informed of any issues or concerns you encounter so we can address them promptly.
By working together, we can ensure that your business remains protected from the Google Maps Pin Scam and other potential threats.