Archive for October 2025
Why Every Healthcare Practice Needs a Smart Marketing Budget
As the year comes to a close, many healthcare practices start thinking about growth goals for the year ahead. But there’s one crucial step that often gets overlooked: setting a realistic marketing budget. Dentists, doctors, aestheticians, veterinarians, and other healthcare providers know the importance of investing in equipment, staff, and continuing education. Yet when it…
Read MoreThe Power of Patient Reviews: How Healthcare Practices Can Collect and Leverage Them
In today’s world, your reputation isn’t just built in your office—it’s built online. Before booking an appointment, most patients will look up your practice, compare reviews, and decide if you’re trustworthy based on what others say. In fact, recent studies show that more than 80% of people trust online reviews as much as personal recommendations.…
Read MoreHIPAA Compliance in Healthcare Marketing: What Every Practice Must Know
When it comes to healthcare marketing, nothing is more important—or more misunderstood—than HIPAA compliance. Every dentist, doctor, aesthetician, and veterinarian who communicates with patients is bound by the Health Insurance Portability and Accountability Act (HIPAA). It’s not just about protecting patient records in your practice; it’s also about how you handle information in emails, social…
Read MoreThe Countdown to Year-End Marketing Success for Healthcare Practices
As the leaves change and the holiday season approaches, many healthcare practices make the same mistake year after year: waiting until the very last second to think about marketing. By the time December rolls around, their competitors have already been in front of patients for weeks—earning attention, filling schedules, and growing relationships—while the latecomers scramble…
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