Archive for September 2026
From a $750K Loan to the Top 2% of New Practices: How Dr. Robert Davis Built a Thriving Practice with AI Healthcare Marketing
When Dr. Robert Davis opened his practice in Sherman, he wasn’t short on ambition, but he was short on almost everything else. No patient base. No marketing plan. No prior experience opening a practice at all. What he did have was a three-quarter of a million dollar loan riding on the decision, in a county…
Read MoreYour Marketing Got Them to Call. Now What?
You spent money getting patients to notice your practice. You invested in your website. You worked on your Google presence. You may be running ads, sending direct mail, posting on social media, improving your SEO, and creating content designed to bring new patients through the door. And then it happens. The phone rings. Now what?…
Read MoreWhy Doing Your Own Marketing With AI Isn’t Actually Free
I hear this question more and more these days: “Why should I keep paying someone to do my marketing when I can use AI to do it myself?” Honestly, I understand the question. If you’ve never worked in marketing, it can look pretty simple from the outside. You type something into an AI program. A…
Read MoreWhat Are You Really Paying Your Marketing Company For?
Here’s a question we think every healthcare practice should ask: What are you really paying your marketing company for? Is it the blog? The social media posts? The website updates? The ads? The SEO? The emails? The graphic design? Maybe. But not really. Because if that’s all you’re paying for, then yes… it might be…
Read More