Archive for October 2026

October is a funny time of year. Summer is officially behind us, the holidays are starting to appear on store shelves, and suddenly everyone realizes there are only a few months left in the year. It’s also a pretty good time to clean out the closet. You know the one. The closet where things go…

October is a good month for a check-up. We check our health. We start thinking about the holidays. We pull out the sweaters, decorate the house, and realize that somehow the end of the year is already getting close. But there is another check-up many healthcare practices could probably use: A marketing check-up. And I’m…

October has a way of making everything a little more fun. There are pumpkins on porches, Halloween decorations in stores, candy everywhere you turn and probably at least one person in your office who has already started planning their costume. But there are some things that aren’t nearly as much fun when they become a…

I’ve heard it more times than I can count. “We tried direct mail once.” “We tried Facebook.” “We tried Google Ads.” “We tried blogging.” “We tried video.” “We tried SEO.” “We tried an agency.” And usually the next sentence is: “It didn’t work.” Now, sometimes something really doesn’t work. Marketing isn’t magic, and not every…