Patient Care Doesn’t Start at The First Visit
Welcome to 2020! It’s time to consider how you can effectively engage and effectively provide patient care to current and potential patients outside of the office. With your current and potential patients consuming video content on a regular basis and needing a faster reply to their questions and concerns, you…
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Three marketing strategies for small businesses to focus on in 2020
What we used to see in the Jetsons and futuristic movies is swiftly becoming our day-to-day reality. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is…
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Why is Consistency So Essential in Marketing and Business?
For the most part, if you are consistent in business, you will grow and succeed where others fail. Consistency does not mean self-reliance, however. The most effective businesses and dental practices have a few things in common with each other. First and foremost, successful business owners know their strengths and…
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I’m not on Facebook. How do I get to my business Facebook page?
How do I access my business Facebook page? This could be one of the most common questions clients ask me. The short answer is…before you can claim that you own a business, Facebook wants to know you’re a real-live human being. You can’t create a business page from scratch. It…
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How can I build engagement with my patients?
In business, it’s important to take a look at growing trends on what your patients are doing before they ever call your practice, or schedule an appointment. One of the biggest, and most important trends over the last 5 years is a sharp increase in your future and current patients…
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When should I start planning my holiday marketing?
This is a great question. And to all my overachievers I would say to start planning the previous January. However, I know this is not a reality for most business owners. But waiting until all the Halloween candy has been given out will have you scrambling to create and implement…
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Golden Rules for Your Website Content (PART TWO)
Have you ever looked at your website and thought “I just don’t like this one part…” You’re not alone! Many business owners set out to build a website that appeals to them. Lovingly and with a virtual hug we say, “there’s more to this than if you like it”. In…
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What Is Content Marketing & How Does It Impact My Practice?
In the world of digital marketing, content marketing is one of the most effective methods of building trust and brand exposure. From Search Engine Optimization (SEO), to Online Advertising, the content you select is vital to the success of your marketing efforts. How Does Content Marketing Affect SEO? In order to get…
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I just want a simple website, how much information do we really need?
This is a great question and one that our clients ask all the time. Whether it’s during our initial ‘get-to-know-you’ meeting or when they are reviewing their site, some clients wonder why we build a site with “so much information” or why we repeat information on different website pages. First,…
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Video Marketing and Other Social Media Trends
Shhh…we have a secret for you…so, it seems this social media thing is here to stay and it’s kind of a big deal in marketing! Ok, we know that wasn’t a surprise! You obviously know that social media marketing is a powerful tool for expanding your reach and attracting new…
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I’m a small business, aren’t press releases mainly for major corporations and newsworthy people?
Great question! No, press releases are not just for big corporations and people in the public eye. Actually, press releases can be a powerful marketing tool for any small businesses. I think a lot of people confuse a press release with news and that’s why it can be confusing to…
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How does a small business make a BIG impression on the telephone?
I am so glad you asked! I am passionate about making a great first impression for every caller whether it’s their first call or they’ve called a hundred times before. Even if they’ve called the wrong number, I believe people remember those interactions. The overall success of any business depends…
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Three ways to bridge the digital gap, reach more people and convert more leads to loyal customers.
No matter where your practice is in its growth cycle, we’d venture to say you’d like more patients. If you’re a new practice you want to build your patient base. If you’re an established practice, you’re looking to balance out normal patient attrition. As a marketing agency, we live to…
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Do Google Ads really work for a small business?
The short answer is, yes, Google Ads are a cost-effective marketing initiative that can produce quality leads and conversions for any business, big or small. But they must be strategically specific. Google reports that the average business earns about $2 for every $1 spent on Google Ads. (Source: Google). That’s…
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Think Direct Mail is Dead? Think again… 3 reasons proving it’s alive and kicking.
Do you remember waiting patiently by your stereo to hit “record” when your favorite song was played by Casey Kasem on the Top 40 Countdown… And rewinding cassette tapes with a number two pencil? Nostalgic memories we tell our children about while they shuffle through algorithm predicted playlists on their…
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