Ask An Expert
We want more reviews but how do we ask for them?
Great question! I think most people find it difficult or at the very least, uncomfortable, to ask for reviews. I think it’s even harder for those in healthcare. Most businesses today are asking for reviews one way or another. They have links on their websites and social media pages. They use review generation platforms and…
Read MoreI am a start-up and I’m investing in marketing to gain new customers. What can I do to build customer loyalty?
This is such a great question. I love customer service, that’s why I do what I do. I think hiring the right team is the first thing to focus on when trying to build customer loyalty. I have spoken to many clients who say they hired a staff member because they have a certain…
Read MoreIs Search Engine Optimization (SEO) worth the ongoing investment?
Search Engine Optimization is a critical component to the success of any digital marketing campaign. If you aren’t evolving and optimizing with Google’s changes, then you will be a small needle, in a constantly growing and changing haystack. Search Engine Optimization is a highly competitive, ever-changing landscape. In order to quickly adapt to the latest…
Read MorePhoto Release Consent Form? That’s so formal! It’s just a silly picture of my neighbor doing yoga. Is that really necessary for a simple little post?
The short answer, yes. The image you are using may seem insignificant. In fact, you may even be related to the person in the photos. But bottom line, it’s absolutely not worth risking your business for a simple signature. PATIENTS AND CLIENTS I hear this often from our clients, “We just snapped a quick picture…
Read More